However the vast majority of these types of people are sales specialists yes you saw that right!. They create website content offers product descriptions articles and guides and many other materials aimed at supporting or directly generating sales revenue. Good copywriters how do they do it? Few realize that truly professional copywriting is based on known tested and most importantly effective text writing methods. And this is what we will talk about later in this article. I will present proven formulas that I and many of my colleagues use. Who knows maybe after reading this entry you will start using them too?
Gain attention and interest arouse desire and finally encourage action We will start our journey through copywriting formulas with the most popular one the AIDA model . In order not to prolong too much let me get straight to the point. Well Hit Post it takes steps: Attention i.e. the attention your text must gain immediately after the user starts reading it. Many studies indicate that the average time a recipient spends on initial reading of a text is only seconds . This means that you literally have a moment to convince the reader that in the rest of the content he will find something really valuable and worth attention. To do this reach his awareness show him that you exist and have something that may be useful to him. Due to its relatively short form.
Attention usually takes the form of a headline on a website the title of a blog entry the subject of an email message or an introductory sentence to an offer. Interest i.e. the interest you need to arouse for the recipient to be convinced of you. Once you have captured the reader's attention enough for them to decide to explore your text further it's time to convince them that they made the right decision. Here focus on proving that you have exactly what the recipient needs. This point is an excellent opportunity to present your offer how it works and why it is worth using it.
發表於 2024-3-13 16:12:32
