To drive your email strategy even further and maximize performance

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Generate traffic to other channels Promote products or services or take care of target customers in purchasing Email regulations such as the General Data Protection Regulation (GDPR) and the Controlling Anti-Social Marketing (CAN-SPAM) Act require brands to adhere to responsible commercial email practices. which can be summarized into the following three principles. Email only people who expect to hear from you. It is a system that makes it easy for members to opt out of receiving emails. Be transparent about who you are when making contact.


When thinking about Email Marketing, the first thing you need to do is strat BSB Directory egize how you will build your email list by creating a database of contacts that you can email to. A popular method is using lead capture forms. goals on your website, then you'll need email marketing software and a CRM to send, track, and monitor the performance of your emails. You may want to consider email automation software that sends emails based on trigger criteria. Marketing strategy Conversational Marketing Or conversational marketing is the ability to have one-on-one conversations with your target audience across multiple channels.





And they need to know how, when, and where they want to meet customers. This strategy goes beyond live chat. But it also covers calls, Line messages, Facebook Messenger, emails, Slack and other channels. When you start conversational marketing You'll first need to identify the channels your audience is using. However, the challenge is being able to manage multiple channels to prevent slow responses. Internal miscommunication or loss of performance This is why it is important to use conversational marketing tools like a centralized inbox. TProximity Marketing Proximity Marketing or close proximity marketing By relying on location technology to communicate directly with customers via mobile devices.